That’s the type of challenge Apple faces in the television market or any other market it enters. Apple will try to solve the current problems, while advancing what consumers can do. The home entertainment market needs to be shaken up and it will take a company that isn’t afraid to change the status quo to do it.
Some people think Apple will release a television with new menus or Siri integration. I don’t believe they are thinking big enough. If Apple enters that market they will disrupt it and change it forever.
Jim is absolutely right. If Apple enters the TV market, it won’t be with a fancy 1080p screen that has the Apple TV interface with Siri built in. It will change the entire market with a content distribution system unlike anything available today. Any less than that wouldn’t be worth Apple’s time.