The Brooks Review moving to paid business model

Ben Brooks:

Therefore, you can still enjoy this site, in full, without paying a dime or seeing a single ad — you just have to be OK with enjoying it seven days after members enjoy it.

I realize this isn’t ideal, but being as what I write is not time relevant, I feel that this is a decent tradeoff. If you aren’t a member you won’t be able to see what you are, in fact, missing — thus the content is indeed new to you when it does become “unlocked”. (This is the plan at least.)

Seems like an interesting experiment. I have my doubts that he’s going to be able to match his current ad revenue without regular posts asking readers to become members. As Marco Arment said yesterday:

As we discussed in yesterday’s podcast, advertisers are usually willing to pay much more than online audiences would be willing and able to pay themselves, and that’s why advertising is by far the most common method to fund media.

Penny Arcade is challenging their audience to make them a counterexample.

If they can pull it off, we might look back in a few years and see that these experiments by Penny Arcade and Ben Brooks were the beginning of the end of content producers using page views as the major measure of their success.

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