The Magazine, from the creator of Instapaper

The Magazine is for people who love technology, especially the internet, mobile, truly great personal computers, and related fields influenced by technology such as photography, publishing, music, and even coffee.

Rather than telling readers everything that happens in technology, we deliver meaningful editorial and big-picture articles.

I’ve only had the time to read the foreword and Guy English’s article, but I really like the idea of this. ​The interface is even simpler than Instapaper’s, the business model should be profitable from the beginning, and it even looks like it’s going to be a good deal for the writers:

If a good portion of today’s free-trial subscribers let their subscriptions continue into the paid period next week, it will be profitable then, just one week after launch. And I’m hoping they will, because not only will The Magazine be able to continue indefinitely, but I’ll be able to raise the author payment rates sooner than I expected

At only $2 per month, The Magazine is cheaper than even my subscriptions to individual bloggers’s sites. With two issues containing four articles each per month, that puts the cost of each article at a quarter (you like how I do that basic math for you? Yeah, you’re welcome.). If three out of four articles in each issue are at as great as Guy English’s piece in the first, I am totally fine paying for this in the foreseeable future.

With that said, I have to wonder where Marco is going to take this as it becomes a success, as I’m sure it will. It seems that his first priority is paying the writers well – something I appreciate as a blogger who would like to make some kind of living from this one day, but have mixed feelings about as a reader. My hope is that the magazine is a profitable as Marco says and that he can quickly raise the pay rates to levels competitive with major publications.

This would enable him to draw in some very talented people on a regular basis – this might be wrong, but I have a feeling that the first issues are all going to feature work by Marco’s friends in the blogosphere. Not that that would necessarily be a bad thing, as he’s friends with some very talented people – it’s just that people that read Marco’s blog also tend to read Gruber, Dalrymple, and the rest of the top Apple bloggers. It’d be nice to be exposed to some other voices.

Once he’s able to pay the writers more competitively, I’d also like to see more content per issue. With Marco’s reputation for the quality of his work and the publicity The Magazine is getting around the blogosphere, there is going to be a fucking ton of submissions by people who want their work so prominently featured. I’d love to have four articles a week by the established writers we know and trust and another two to four by writers who have yet to really be “discovered.” The Magazine could be the publication that puts the next generation of geek writers on the map.

On that note, time to think of something to submit.

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