“At today’s BlackBerry 10 event, CEO Thorsten Heins announced that his company will no longer be known as Research In Motion. As of today, RIM is being rebranded as BlackBerry. ‘We have reinvented the company, and we want to represent this in our brand,’ Heins said. ‘One brand. One promise. Our customers use a BlackBerry, our employees work for BlackBerry, and our shareholders are owners of BlackBerry.'”
About time. No average person had any idea that Research in Motion was the company that made BlackBerries. I’d be willing to bet that most people already thought the company was called BlackBerry.