If you don’t like EA, don’t buy their games. If you don’t like their microtransactions, don’t spend money on them. It’s that simple. EA has many smart people working for them (Hi, Frank, JR, and Patrick!) and they wouldn’t attempt these things if they didn’t work. Turns out, they do. I assure you there are teams of analysts studying the numbers behind consumer behavior over there that are studying how you, the gamer, spends his hard earned cash.
If you’re currently raging about this on GAF, or on the IGN forums, or on Gamespot, guess what? You’re the vocal minority. Your average guy that buys just Madden and GTA every year doesn’t know, nor does he care. He has no problem throwing a few bucks more at a game because, hey, why not?
I’ve been making this very argument in support of free-to-play games and microtransactions from the very beginning. The proliferation of free-to-play games, post-release DLC and microtransactions across a wide swath of genres and franchises isn’t just a coincidence. This proliferation occurred because the model works.
Free-to-play games aren’t free-to-make. If gamers want more quality free-to-play titles like League of Legends and Team Fortress 2, some gamers will have to ultimately dole out cash to ensure that happens.