For anyone unfamiliar, Apple hired Groening to produce illustrations for a brochure about Macs that was aimed at college students. At the time, Groening was best known as the artist of the comic Life in Hell, as The Simpsons has not yet premiered. The brochure was titled, ‘Who Needs a Computer Anyway’ and interspersed Groening’s Life in Hell style illustrations with standard information on Apple’s Mac computers. It apparently was distributed amongst college bookstores and was obviously trying to use Groening’s cachet as an underground comic artist to attract hip, young co-eds.
This is awesome. I love how you can instantly see the similarities to his style for The Simpsons and Futurama.