Apple trying to win back pro video editors

Apple aims to win over video editors – latimes.com:

Now, after updating the software seven times since its release in 2011, Apple is launching a campaign Thursday aimed at winning back skeptical professional users.

That campaign, timed to coincide with the National Assn. of Broadcasters convention that starts April 6 in Las Vegas, will feature users like Julian Liurette, who followed the firestorm from his video editing desk in Toronto at the Globe and Mail newspaper.

A marketing campaign is one thing, but video editing professionals need horsepower. The Mac Pro hasn’t been updated since 2010 – the new iMacs and MacBook Pros are catching up to it in performance. I don’t expect Apple to make any major inroads until they release their “something great” that we heard about last summer.

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