BlackBerry needs to figure out how to bring BlackBerry 10 to the masses in a big way, lest it yield its hard-fought position to a sea of cheap Android phones.
Quick, get in the Delorean! Chris Velazco is stuck in 2008!
I jest, I jest. So how did Blackberry pull this off? Is the Z10 selling like gangbusters or something? Businessweek’s Felix Gillette gives us the reason:
Heins has since eliminated 5,000 workers and shuttered several manufacturing sites. Along the way, he has managed to achieve a profitable quarter even as overall revenue dropped 36 percent from the previous year.