Why Amazon bought Goodreads

The deal Goodreads should’ve struck (hint: it wasn’t with Amazon) — paidContent:

It’s a certainty that Amazon, too, saw this. Which is why the sale this week comes as little surprise. I’ve always imagined that secretly, deep down in the murky stacks of Amazon headquarters, they had a crackerjack team making kindle.amazon.com the best social reading network in the world. Maybe they did. Or maybe they just realized it would be easier to buy the one that already existed.

In a few months, I’ll be able to read Star Wars: Splinter of the Mind’s Eye on my Kindle and be able to talk about it with more than that one nerdy friend I have on Facebook. I’m not sure I’ll take advantage of the coming social features, and I agree with Craig Mod –  it would have been interesting to see Goodreads and Readmill join forces to make an interesting alternative to Amazon.

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