But that’s hardly the entire phone market. It’s actually only a fraction of it.
What about those millions of people who have bought Android phones — and some iPhones, probably — who don’t really care that they’re Android phones, or even smartphones? The types of people who, every couple of years, go into the Verizon or AT&T shop and walk out with whatever newish thing the store rep says they should buy? (All those people who buy Android phones but don’t really show up in usage logs.) Or even first-time smartphone buyers? My guess is that many — most? — of these people are Facebook users, and could easily see some utility in having Facebook features highlighted on their phones. And — bonus — Facebook’s software looks good. Much better than the junk that ships with typical low-end Android devices.
Boom. Done. Easy, defensible purchase, assuming the price is right.
Some people just don’t give a shit about the things that nerds do. Plenty of people my age use their phones for only Facebook, Instagram, and Snapchat. Will the HTC First do well? Probably not, but I don’t think Facebook should stop trying.