The rise of shared video streaming accounts

Streaming Sites and the Rise of Shared Accounts – NYTimes.com:

We were each going to use HBO Go, the network’s video Web site, to stream the show online — but not our own accounts. To gain access, one friend planned to use the login of the father of a childhood friend. Another would use his mother’s account. I had the information of a guy in New Jersey that I had once met in a Mexican restaurant.

Our behavior — sharing password information to HBO Go, Netflix, Hulu and other streaming sites and services — appears increasingly prevalent among Web-savvy people who don’t own televisions or subscribe to cable.

I use my a former dorm-floormate’s mother’s HBO Go account. I use my mom’s Netflix account. My friends use my Amazon Prime subscription. From Jenna’s article (and a high-ranking source of my own at the MPAA), it sounds like these companies prefer having many people share subscriptions over having no subscribers at all – and thus don’t plan on cracking down on this behavior. I think it’s a fair middle ground between stopping piracy and providing a decent customer experience. 

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