Fans who remember the /pizza command from Everquest II will appreciate this. A new Xbox Live app launching on April 23rd, 2013 will allow users to order Pizza Hut pizza directly from their Xbox 360 dashboard.
The app, revealed by Polygon, will allow users to access Pizza Hut’s entire menu to build custom pizzas and take advantage of local specials. Linking Pizza Hut and Xbox Live accounts to streamline future ordering will also be an option.
Xbox Live’s Larry Hryb, aka Major Nelson, had this to say about the partnership:
“We’re always looking at ways to give our audience more of what they’re interested in,” he said. “If you look at our audience, they love pizza. I mean, who doesn’t? It has international appeal, and Pizza Hut is a recognized brand that matches up well with the Xbox brand.”
While I personally wouldn’t make much use of an app like this, it’s interesting to see a console manufacturer adopt a system like this. We’re getting closer to the world of Ready Player One every day.