Twitter is playing an integral role in the evolution of the news industry — both as a tool for reporters and newsrooms and as a way for consumers to find news in real-time. Twitter has already changed the way news breaks and provided journalists new ways to connect with their readers. We are looking for a seasoned leader to shape and drive the next growth phase of Twitter’s partnership with the news industry.
The obvious assumption to make here is that Twitter has decided to act in the wake of the Boston bombings, during which the social media site was bombarded with a load “information” (rumors) regarding suspects and police events. Telling what was truth from the noise was impossible and Twitter as a platform was criticised after the events for the some of the irresponsible reporting that took place after the tragic events.
The job posting is affirms the idea that Twitter sees breaking news as a key part of its strategy: the posting says the incoming head of department should create a plan that increases “volume and quality of professional news content on Twitter, especially in breaking news”.
Is the posting of the job after a time when some sort of spotlight was on Twitter and its news strategy a coincidence? Probably. But it’ll be interesting to see what the new recruit will do to develop news strategy in the longer term.