Although CE manufacturers and their distribution channels, particularly retailers, have been successful in getting smart TVs into consumers’ homes, they haven’t done so well when it comes to getting consumers to actually use the ‘smart’ functionality within the sets. Overall, fewer than half of smart-TV owners in the panel reported that they had connected their TVs to the Internet.
I’ll give you a second to guess which demographic doesn’t hook up their TVs to the web.
Guessed yet? Fine, be that way.