COPPA, a privacy law created by the Federal Trade Commission in 1998, was designed to give parents more control over the personally identifiable information (PII) that websites collect from children under the age of 13. Startups tend to ignore COPPA, believing they are exempt because their site or app wasn’t initially designed for kids. But over time, many startups discover that children are a part of their audience – sometimes growing into a large segment of active users. If this sounds familiar, then COPPA definitely applies to you.
I didn’t know this existed but it’s worrying that startups tend to ignore a law designed to protect children under 13 in the US.