Snapchat doesn’t seem to have gained much traction in the core technology community, but, outside of it, I rarely come across a friend who hasn’t used it on a regular basis. From fleeting shots of lunch to videos sharing concert experiences, Snapchat has quickly found its way into my daily life in a truly good way.
While I disagree with the point about the core technology community not adopting Snapchat – every software engineer my age that I know uses it as does everyone at the Business Insider office – I agree with Matt’s main point: Snapchat is taking the world by storm because it’s just so damn easy to work into your life.
You don’t have to worry about wording your status just right or framing the picture or choosing the right filter because in ten seconds it’ll be gone. Some people don’t like that because they want to be able to look at their chats later. I find it freeing because it lets me stay in the moment.