The New York Times brings metered paywall to mobile

The New York Times plans to limit non-subscribers to just 3 articles per day on mobile:

The restrictions mean that non-subscribers will have access to just three stories per day from across all sections of the site including blogs and slideshows, the company said, although video content remains free within the app. While in some ways it’s a reduction in the number of articles that people can read per day (currently, mobile readers can only view news from the ‘Top News’ section) it does at least provide a better choice of which three articles or sections those can come from. Subscribers get unlimited access to all the content from a mobile.

I’m glad that The New York Times is bringing its metered paywall to mobile. What with the relative success of its paywall on the web and its struggle to sell ad space, I’m hoping the company will do what it takes to keep its wonderful newsroom afloat (as long as quality doesn’t suffer for it, of course).

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