Traditional news organizations used to be free to break news — or not — in their backyard and on their chosen beats. Now they have to be looking over their shoulder — at everyone. And in virtually every aspect of culture, from business to technology to fashion, the big guys now compete with a range of Web sites that break their share of news through obsessiveness and hyperfocus.
The big news that Rupert Murdoch was getting a divorce after a 14-year marriage to Wendi Murdoch did not come from tabloid newspapers, gossip magazines or E!, but from Deadline Hollywood, the business entertainment site run by Nikki Finke.
The business disruption in the media world caused by the Internet has been well documented. But a monopoly on scoops, long a cherished franchise for established and muscular news organizations, is disappearing. Big news will now carve its own route to the ocean, and no one feels the need to work with the traditional power players to make it happen.
Being a big organization with sources at all the major players in every industry isn’t so valuable when other sites can take your big scoop and get as many or more page views by giving a more eye-catching headline and some photos or extra context.
For instance, yesterday the Wall Street Journal broke the story that Google is making an Android-powered game console. Here’s a Google search for “Google game console”.
80,500,000 results and the WSJ article doesn’t even get the top spot.