WSJ: Amazon Working on a 3D Phone

WSJ: Inc. is expanding beyond its range of Kindle devices as it aims to compete more directly with Google Inc. and Apple Inc.

One of the devices is a high-end smartphone featuring a screen that allows for three-dimensional images without glasses, these people said. Using retina-tracking technology, images on the smartphone would seem to float above the screen like a hologram and appear three-dimensional at all angles, they said. Users may be able to navigate through content using just their eyes, two of the people said.

Do people really want a 3D phone? 3D functionality comes on most TVs as standard nowadays. Despite being technologically capable and having a reasonable amount of 3D content through my satellite TV provider available to me, I very rarely find myself watching things in 3D. It has always seemed a bit of a novelty feature to me.

In the gaming world (which I’m admittedly no expert on) the Nintendo 3DS seems to be doing well, but that’s not likely to be due to the 3D nature of the screen. As Avery Penn of gaming website Blue Sun told me, "it’s always games that sell systems".

With regards to the phone, I just wonder if making the screen of a small device (such as a phone) 3D is actually innovation, or a matter of trying to boost sales through novelty features.

We’ll see if this report is correct. If it is, it’ll be interesting to see how a 3D phone is received.