Surprise: LinkedIn doing well as a publishing platform

Sharing Business Insights, LinkedIn Builds Its Publishing Presence:

But Daniel Roth, the executive editor of LinkedIn, said that Influencers is catnip to executive-suite aspirants and is transforming viewer engagement on the site. Visitors viewed 63 percent more pages in the first quarter of 2013, ending in May, than they did in the quarter a year earlier, according to the earnings report. Mr. Roth said traffic to all its news products had increased eightfold since Influencers was introduced, although he would not say from what base it was measured. Top posts routinely record more than 100,000 views, according to the site’s own accounting.

People want to read what Richard Branson and Bill Gates have to say, even if their posts are little more than fluff pieces. Go figure.