New Mac Pro has decent CPU, insane graphics

Far Too Much Analysis Of The Alleged New Mac Pro Geekbench Score:

The new Mac Pro is also extremely power-lopsided: it will initially max out at 12 cores (almost certainly this exact CPU), which is upper-midrange by Xeon standards, but it comes with a ridiculous amount of GPU power. This is overkill to just be about future desktop Retina Displays — clearly, Apple’s pushing for pro and scientific apps to shift more of the heavy lifting to OpenCL.

Also perfect for professional photo/video editing and graphic designers. To be honest, I almost wish I had a reason to buy one of these bad boys. Maybe I’ll get one for doing continuous integration with Xcode Server when my projects start involving more people.

Apple trying to win back pro video editors

Apple aims to win over video editors – latimes.com:

Now, after updating the software seven times since its release in 2011, Apple is launching a campaign Thursday aimed at winning back skeptical professional users.

That campaign, timed to coincide with the National Assn. of Broadcasters convention that starts April 6 in Las Vegas, will feature users like Julian Liurette, who followed the firestorm from his video editing desk in Toronto at the Globe and Mail newspaper.

A marketing campaign is one thing, but video editing professionals need horsepower. The Mac Pro hasn’t been updated since 2010 – the new iMacs and MacBook Pros are catching up to it in performance. I don’t expect Apple to make any major inroads until they release their “something great” that we heard about last summer.

‘Apple doesn’t give a shit about the Mac Pro.’

Marco Arment, on today’s stealthy update of the Mac Pro:

No Xeon E5 CPUs, no USB 3, no Thunderbolt. They’re even shipping the same two-year-old graphics cards. Same motherboard, slightly different CPU options from 2010.That’s it.

The message is clear: Apple doesn’t give a shit about the Mac Pro.

It’s a shame really. Now, don’t get me wrong, the new Retina MacBook Pro is the future of traditional computing. But if you’re a person who requires more than just “prosumer” power, you’ll find that the best options are going to be found outside of the Mac ecosystem. Which is a shame, considering Apple’s history within the creative industries.