Tesla’s Elon Musk leaves Zuckerberg’s lobbying group FWD.us

Exclusive: Elon Musk quits Zuckerberg’s immigration advocacy group | Reuters:

Billionaire environmentalist Elon Musk has quit a Silicon Valley advocacy group formed by Facebook founder Mark Zuckerberg after the group funded ads for senators touting their support for an oil pipeline and oil drilling in Alaska.

Musk leads one of the world’s best known “green” companies, electric carmaker Tesla. A Tesla spokeswoman told Reuters on Friday that the South African-born entrepreneur preferred not to elaborate on his reasons for leaving FWD.us.

I was initially excited when I heard that Mark Zuckerberg and other Silicon Valley leaders were founding a lobbying group to push for immigration reform. If anyone could cause real change in Washington, it had to be a bunch of liberal millionaires and billionaires with money to spend, right? Then the group started supporting Senators in favor of Arctic drilling and the Keystone XL pipeline. Not cool, Zuckmeister.

Facebook Home as a first step to making an operating system

Matt Drance explains how Facebook is using Home to enter the operating system game at its own pace:

Facebook has loudly and confidently entered an arena it has no prior experience in, and has set a clear path to expand its influence at its own pace. Facebook Home will provide a halo effect to current Android users that warms them up to a full-blown “Facebook phone” in the years to come. It gives Facebook the experience, confidence, credibility, momentum, and time to build a better and broader mobile experience than they would have been able to build otherwise. It’s as prudent as it is ambitious.

From everything I’ve heard from or about Zuckerberg, this seems like the kind of move he would make. Small step -> Collect data -> iterate -> more data -> big step.

It’s getting harder to be noticed on Facebook

Facebook’s News Feed, A Skittish Gift Horse | TechCrunch:

According to Zuckerberg’s Law Of Sharing, we post twice as much each year, but we’re not doubling how long we spend reading our social streams. On Twitter’s unfiltered feed, that means we read tweets from a shorter period each time we browse. The last 100 tweets may now come from the last hour, when perhaps it took those we follow two hours to conjure up as many quips and cat memes a year ago.

On Facebook’s filtered feed, though, push comes to shove, as Hunter Walk mentions in his response to Bilton. Facebook shows a digest of the most “relevant” posts from the last few hours or since we last logged in. As we share more, the bar climbs, and only the posts with the most likes and comments and those from our closest friends show up.

Facebook also sidesteps its news feed sorting algorithm, unofficially known as EdgeRank, to inject certain pieces of content. For example, ads. Whether they’re posts by Pages we Like that could have appeared but probably wouldn’t make the cut, or non-social ads that are completely artificial, Facebook makes money by sticking them high in the news feed. The volume of advertising in the feed has increased dramatically this year, which Bilton says means “free posts will disappear from people’s feeds as sponsored ads float to the top.”

I wonder whether or not Facebook will reach a point where their push for monetization annoys users enough to make them leave the site en masse. As a college student, I can’t think of a site or app that could replace it for organizing events or communicating with groups.