Instead of pressing customers to sign a two-year agreement, T-Mobile will let iPhone buyers either pay full price for the device at the time of purchase, or spread the cost over 24 months with installment plans. A 16GB iPhone 5 will sell for $99 up front with 24 months of $20 payments — that’s $579 over the two years, $70 less than buying an unlocked iPhone 5 from Apple. Similarly, the iPhone 4S will cost $69.99 down plus $20 per month and the iPhone 4 will cost $14.99 plus a $15 monthly charge. Unfortunately, there’s no word yet on what happens if you cancel your plan or want to buy a new phone before those 24 months are up.
T-Mobile can’t let people buy iPhones for $99 and then decide they no longer want to keep paying. From what I’ve gathered, you’re free to stop playing your phone bill whenever you want, but you’re going to have to keep paying that $20 each month until the 24 months have passed. It’s kind of like having a semi-contract.
Basically, if you get an iPhone 5 at T-Mobile instead of ATT, Verizon, or Sprint, you’ll save about $600 over two years. Certainly not an insignificant amount of money, but not enough to make me give up Verizon’s coverage in NYC and the Bay Area. I’ve had T-Mobile in Berkeley, and it wasn’t even close to a pleasant experience.
BGR has now learned from multiple trusted sources that BlackBerry has indeed managed to pull off the coup it so desperately needed. Several high-level BlackBerry executives have confirmed internally that half of all BlackBerry Z10 sales in Canada have been made to new customers coming from other platforms.
What’s more, one-third of Z10 sales in the UK, another key market for BlackBerry, have been made to customers who did not already own BlackBerry smartphones.
Hate to tell you how to do your job Zach, but without sales numbers that doesn’t mean anything. Let’s say they sell 100,000 Z10s. Yay, they converted 50,000 people to their platform. That’s nothing compared to the hundreds of thousands of iPhones sold every single day.
The HTC One:
There’s a very specific group of gadget nerds out there that wants to buy a device with Apple’s hardware design, Microsoft’s interface, and Android’s “openness.” Unfortunately for HTC, I’m willing to bet that that group isn’t big enough to save the company’s slumping profits.
Research In Motion rebrands itself as BlackBerry | The Verge:
“At today’s BlackBerry 10 event, CEO Thorsten Heins announced that his company will no longer be known as Research In Motion. As of today, RIM is being rebranded as BlackBerry. ‘We have reinvented the company, and we want to represent this in our brand,’ Heins said. ‘One brand. One promise. Our customers use a BlackBerry, our employees work for BlackBerry, and our shareholders are owners of BlackBerry.'”
About time. No average person had any idea that Research in Motion was the company that made BlackBerries. I’d be willing to bet that most people already thought the company was called BlackBerry.
From The Wall Street Journal:
“The worst for HTC has probably passed. 2013 will not be too bad,” said Chief Executive Officer Peter Chou in an interview with The Wall Street Journal Friday.
The man sure sounds confident.