Surprise: LinkedIn doing well as a publishing platform

Sharing Business Insights, LinkedIn Builds Its Publishing Presence:

But Daniel Roth, the executive editor of LinkedIn, said that Influencers is catnip to executive-suite aspirants and is transforming viewer engagement on the site. Visitors viewed 63 percent more pages in the first quarter of 2013, ending in May, than they did in the quarter a year earlier, according to the earnings report. Mr. Roth said traffic to all its news products had increased eightfold since Influencers was introduced, although he would not say from what base it was measured. Top posts routinely record more than 100,000 views, according to the site’s own accounting.

People want to read what Richard Branson and Bill Gates have to say, even if their posts are little more than fluff pieces. Go figure.

Snapchat releases major update

Matt Alexander:

Snapchat doesn’t seem to have gained much traction in the core technology community, but, outside of it, I rarely come across a friend who hasn’t used it on a regular basis. From fleeting shots of lunch to videos sharing concert experiences, Snapchat has quickly found its way into my daily life in a truly good  way.

While I disagree with the point about the core technology community not adopting Snapchat – every software engineer my age that I know uses it as does everyone at the Business Insider office – I agree with Matt’s main point: Snapchat is taking the world by storm because it’s just so damn easy to work into your life.

You don’t have to worry about wording your status just right or framing the picture or choosing the right filter because in ten seconds it’ll be gone. Some people don’t like that because they want to be able to look at their chats later. I find it freeing because it lets me stay in the moment.

Facebook adds feeling/doing sharing options

Facebook Asks You To Please Select Your Emotion:

It could make us more willing to express how we feel. Or you could say it over-simplies our complex moods and lives. But today the Facebook status update box began offering the option to “share how you’re feeling or what you’re doing” through a drop-down menu of emoticons and media. We’re entering a more structured era of communication, where both friends and big data know exactly how we tick.

As if Nielsen ratings could become any more useless.

It’s like the different moods that used to be on MySpace profiles, if MySpace had been around during the era of big data. I hate it, but it’s going to tell Facebook so much about everyone’s habits.

If people start using it, I bet this feature shows up on the Facebook Home lock screen.


Why Amazon bought Goodreads

The deal Goodreads should’ve struck (hint: it wasn’t with Amazon) — paidContent:

It’s a certainty that Amazon, too, saw this. Which is why the sale this week comes as little surprise. I’ve always imagined that secretly, deep down in the murky stacks of Amazon headquarters, they had a crackerjack team making the best social reading network in the world. Maybe they did. Or maybe they just realized it would be easier to buy the one that already existed.

In a few months, I’ll be able to read Star Wars: Splinter of the Mind’s Eye on my Kindle and be able to talk about it with more than that one nerdy friend I have on Facebook. I’m not sure I’ll take advantage of the coming social features, and I agree with Craig Mod –  it would have been interesting to see Goodreads and Readmill join forces to make an interesting alternative to Amazon.

Facebook to introduce hashtags

hashtag twitter

Mike Isaac, for AllThingsD:

At least, not yet. As was previously reported by The Wall Street Journal, and as I’ve verified through sources of my own, Facebook plans to launch its own Linkify’d version of the hashtag, allowing users to connect common themes and trending topics around the social network by adding the simple hashtag symbol to a status update. Clicking through sends a reader down a rabbit hole of information, all connected to the hashtag being followed.

On the plus side, I’m past the age where I’d have to see high school girls using them. #drama

It’s getting harder to be noticed on Facebook

Facebook’s News Feed, A Skittish Gift Horse | TechCrunch:

According to Zuckerberg’s Law Of Sharing, we post twice as much each year, but we’re not doubling how long we spend reading our social streams. On Twitter’s unfiltered feed, that means we read tweets from a shorter period each time we browse. The last 100 tweets may now come from the last hour, when perhaps it took those we follow two hours to conjure up as many quips and cat memes a year ago.

On Facebook’s filtered feed, though, push comes to shove, as Hunter Walk mentions in his response to Bilton. Facebook shows a digest of the most “relevant” posts from the last few hours or since we last logged in. As we share more, the bar climbs, and only the posts with the most likes and comments and those from our closest friends show up.

Facebook also sidesteps its news feed sorting algorithm, unofficially known as EdgeRank, to inject certain pieces of content. For example, ads. Whether they’re posts by Pages we Like that could have appeared but probably wouldn’t make the cut, or non-social ads that are completely artificial, Facebook makes money by sticking them high in the news feed. The volume of advertising in the feed has increased dramatically this year, which Bilton says means “free posts will disappear from people’s feeds as sponsored ads float to the top.”

I wonder whether or not Facebook will reach a point where their push for monetization annoys users enough to make them leave the site en masse. As a college student, I can’t think of a site or app that could replace it for organizing events or communicating with groups.