Vimeo now lets artists sell and rent their videos

Vimeo now lets video producers sell and rent their work – and keep 90% of the revenue – The Next Web:

Vimeo On Demand allows Pro account subscribers to sell or rent their videos on the platform at a price of their choice, with Vimeo taking a cut of just 10% of revenues.

Beyond price, the new offering allows users to set country-by-country availability and customize their page design to better suit their own brands. Creators can sell their content on Vimeo itself or via their website as they choose.

Launching at SXSW, Vimeo On Demand’s first title is a remastered and expanded version of animated film It’s Such a Beautiful Day, by the Academy Award nominated Don Hertzfeldt. The film is available to rent for $2 or buy for $6.

This is awesome. It’s basically a paywall for high-quality video content online – I hope it leads to more artists deciding to make content independently like Louis C.K. did back in 2011.