New Xbox 360 App Lets Users Directly Order Pizza Hut

Pizza Hut

Fans who remember the /pizza command from Everquest II will appreciate this. A new Xbox Live app launching on April 23rd, 2013 will allow users to order Pizza Hut pizza directly from their Xbox 360 dashboard.

The app, revealed by Polygon, will allow users to access Pizza Hut’s entire menu to build custom pizzas and take advantage of local specials. Linking Pizza Hut and Xbox Live accounts to streamline future ordering will also be an option.

Xbox Live’s Larry Hryb, aka Major Nelson, had this to say about the partnership:

“We’re always looking at ways to give our audience more of what they’re interested in,” he said. “If you look at our audience, they love pizza. I mean, who doesn’t? It has international appeal, and Pizza Hut is a recognized brand that matches up well with the Xbox brand.”

While I personally wouldn’t make much use of an app like this, it’s interesting to see a console manufacturer adopt a system like this. We’re getting closer to the world of Ready Player One every day.

Next Xbox to use online DRM to block used games?

Report: Next Xbox will use persistent ’Net connection to block used games | Ars Technica:

A new report from insider sources suggests that Microsoft’s next video game console will require a persistent Internet connection to lock out second-hand games from being played on the system.

Edge is citing “sources with first-hand experience of Microsoft’s next generation console” saying that games for the system will be available via download or as Blu-ray discs with a capacity of up to 50GB. The disc-based games will reportedly all ship with an activation code tying the game to a single user account, making the disc essentially worthless on the second-hand market.

No more trading games in at GameStop or lending to your friends if this is true. That’s pretty stupid, but given the way DRM has been moving in recent years on the PC, not completely out of left-field. I’m fine either way, thanks to Valve’s Steam Summer/Holiday sales and a Dell XPS desktop that should last me a solid 4 years or so if I update the graphics card in a year or two and don’t mind running less than max-quality graphics.

(Via @ajyasgar)

Minecraft made $90 million in profit last year

minecraft mojang

The Big Money Behind Hit Game Minecraft – Digits – WSJ:

Mojang has sold more than 20 million copies of Minecraft, which runs across modern smartphones, Xbox Live and standard PCs. Sales happen digitally rather than through brick-and-mortar stores like GameStop.

This has proved very good business for Mojang, located on a side street in Stockholm. Last year the company made about $90 million in earnings before interest, taxes, depreciation and amortization on revenue of $235 million, according to people familiar with the matter and since confirmed by the company.

That is an amazing sum – $3 million in profit per employee. Working at Mojang must be pretty sweet.